Growing up in South Florida, sports became an integral part of my development and socialization. I quickly started to love sports for many reasons; teamwork, overcoming obstacles and striving to achieve a goal. As I got older, I started to pay more attention towards understanding my teammates' strenghts and my opponents' weaknesses. In other words, developing a strategy towards success. That has led to my becoming a strategist for small businesses. Although I am not as physically active as I used to be, I still enjoy sports from a strategic pespective. It has become a passion which I have transfered to other aspects of my life.

As a Creative Strategist, I employ the same passion and tools to develop marketing stratgies as I do developing game strategies. That is why, despite the sport or skill level, I still approach it with the same passion as a kid competing in his first kickball game.